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The Importance of Growing Professional Connections
Building professional connections is one of the most beneficial skills to possess for your career. A well-built network can put career...
Andrew Burnett
20 hours ago2 min read
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Where are Twitter Users Going? A Comparison of Alternative Text-Centric Platforms
It has been almost two years since Elon Musk acquired Twitter and rebranded it as “X” (July 2023). Following the new ownership,...
MSUM Flypaper
Apr 35 min read
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Public Relations and Its Role in Advocacy
Public relations (PR) is more than just building a brand, it is a powerful tool for advocacy. As a public relations intern at Students...
Emily Felling
Mar 181 min read
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TikTok has Transformed the Reading Community, Becoming the Make or Break of Authors.
"BookTok" is a community of TikTok users who share their love (or hate) of books. This side of TikTok has been extremely useful with book...
Kassidy Wendt
Feb 182 min read
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Building Your Personal Brand
Building your personal brand is about showcasing your unique identity to the world.
Mara Moltzan
Feb 62 min read
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The Grand Slam of Advertising: How Tennis Sponsorships Boost Brand Visibility
Finding the right way to advertise a brand is always a challenge. Whether that’s through social media or an event, finding a connection...
Luzmary Diaz Castillo
Dec 8, 20242 min read
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How to Choose the Right Influencer for Your Brand
Influencer marketing has been on the rise for many popular brands thanks to TikTok and TikTok Shop, as well as Instagram. If you have...
April Wood
Dec 3, 20241 min read
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Navigating Social Media: Engaging Nontraditional College Students
In recent years, social media has become an essential tool for educational institutions seeking to connect with nontraditional college...
Rhonda Fitzgerald-Hunter
Nov 14, 20242 min read
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My Dollywood College Program Experience
In May of 2024, I embarked on an exciting journey to Pigeon Forge, Tennessee to work at Dollywood for the summer as a part of the...
Emily Felling
Nov 5, 20242 min read
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The Impact of Social Media on Sport PR
Agility PR Solutions Public relations within sports have been revolutionized with the introduction of social media, offering unmatched...
Noah Swegarden
Oct 22, 20242 min read
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The Importance of Authenticity in a Digital Age
In today’s digital age, we are surrounded by influencers promoting various products. It’s become difficult to know which influencers are...
Mara Moltzan
Oct 15, 20241 min read
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The Importance of Communication in Integrated Advertising and PR
Communication is an essential part of Advertising and PR. But what does it mean? When thinking of it in simple terms, it seems like it...
Amy Benson
Oct 8, 20241 min read
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Elevate Your Brand with MSUM Flypaper
Need to elevate your brand? We are here to help!
Kay Beckermann
Sep 9, 20241 min read
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Enroll in MSUM Flypaper!
MSUM Flypaper is a student-run advertising and public relations agency open to all students.
MSUM Flypaper
May 1, 20241 min read
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From Old to New: Advertising Methods on Social Media
In the fast-paced world of social media, the landscape of advertising is in a constant state of movement and innovation. What was once...
Morgan Bachelor
Apr 11, 20243 min read
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The YouTube Shorts Dilemma by Judah Lind
For almost the entirety of its existence, YouTube has been relatively unchanged. For social platforms, this is out of the ordinary, as...
Judah Lind
Apr 4, 20243 min read
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The Fall of Twitter (X)
During the mid-2000s to even today social media has been the focal point of millions of people's lives at one point or another....
Noah Swegarden
Mar 26, 20243 min read
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My Experience on GO! TEAM
I have never made a better choice for myself. Being apart of this organization has prepared me for my future career and opened the door...
Charmaine Haas
Mar 19, 20242 min read
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The NFL (Taylor’s Version) by Anna Anderson
On September 24, 2023, Taylor Swift attended her first Kansas City Chiefs football game upon an invitation from tight end Travis Kelce....
Anna Anderson
Feb 29, 20241 min read
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Dreamers Dream, Believers Believe, but Strivers….Strive!!
Being someone who was born in '91 before the internet had started and all the new technology came about, a world that didn’t have...
Darin Straub
Feb 15, 20244 min read
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