What Google My Business Can Do For You
If you're a business owner, it doesn’t matter how big or small your business is, and find yourself asking, “How can I help my clients...
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Khalid Abdi
May 19, 20221 min read
Fashion Advertising and Influences it Has on People
The fashion industry has a significant impact on many people's lives. Most people in the developed world have heard that a number of...
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Tyler Duclos
May 16, 20222 min read
My Experience in MSUM's Flypaper
Hello, my name is Tyler Duclos, and I will be writing about the experience I have had with Flypaper this semester. Going into Flypaper, I...
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Ashley Jung
May 12, 20221 min read
Dig deep. Authenticity in advertising
MSUM Flypaper Creative Services & shout out to Absolute Studios Spring 2022 Finding your creative voice can be difficult. Often, we want...
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MacKaelie Herr
May 9, 20222 min read
Career Paths in Public Relations
Public Relations: the professional maintenance of a favorable public image by a company or other organization or a famous person. When I...
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Ella Donais
May 6, 20221 min read
Media Planning: The Basics
Media planning is the process of developing an effective media strategy and action plan. A media plan provides recommendations and...
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Alixandra Johnson
May 2, 20222 min read
Is Your Marketing Accessible?
The Numbers Did you know that people with disabilities make up 15% of the global population? Worldwide over 450 million people have...
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Julia Harkness
Apr 30, 20222 min read
The Importance of Branding
A company’s brand should reflect their logo, colors, product, overall attitude, and voice. Forbes mentions a passage that is perfect when...
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MacKenzie Wutzke
Apr 28, 20222 min read
3 Notable Campaigns You Should Know About
Certain campaigns have the power to change the way the public views a product. PR and Ad teams work together to not only benefit their...
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Lexie Bray
Apr 18, 20222 min read
A Look Into Sports Media and Gender
With spring rapidly approaching it also brings the end to winter season NCAA sports. The most notable tournament being March Madness,...
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Chloe Boushee
Apr 15, 20222 min read
Branding: The Basics
What brand comes to mind when you see the color red, a little white dog with a red spot, or the words “Expect More. Pay less.” If you...
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Cecelia Pfliger
Apr 9, 20224 min read
I like Toads and Birds
“I always felt there was something weird about me like I was an observer watching everyone around me interact.” 20-year-old Sophia Willis...
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Wyatt Carlson
Apr 4, 20223 min read
8 Steps to Building a Professional LinkedIn Profile
As Advertising and Public Relations Professionals, it’s our duty to invest ourselves in building brands for clients, but how often do we...
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Tristan Ploeger
Mar 28, 20222 min read
Reasons That Advertising is More Effective on Social Media
Advertising has been important for centuries. As time goes on, the way the advertisements get distributed change. Now, advertisements are...
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Greta Hobbs
Mar 24, 20222 min read
Marketers Don’t Understand Gen Z
What issues are most important to Gen Z? According to a recent study, 75% of Gen Z is passionate about making the world a better place....
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Mariah Kirschbaum
Mar 22, 20221 min read
Importance of Internships in College
Internships provide amazing opportunities for college students to gain professional experience and get an inside look into what working...
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Katlyn Haugrud
Mar 7, 20222 min read
Advertising and Public Relations: What’s the difference?
In the communications industry, the terms “advertising” and “public relations” may be tossed around interchangeably. But what are the...
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Emma Vold
Mar 1, 20221 min read
The Best Social Media Management Systems
Social Media Management systems are becoming more sought after than ever before. Why is this you may ask? Because they meet the needs of...
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Kay Beckermann
Feb 18, 20221 min read
Flypaper By The Numbers
Flypaper numbers since fall 2022.
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Meghan Mateuszczyk
Feb 7, 20223 min read
Digital Advertising ABC's All Agencies Should Know
CTR, PPC, CPC, CPA… If these acronyms sound familiar to you, it’s likely that you have experience in the digital advertising realm. But...
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