Flypaper Blog

In the communications industry, the terms “advertising” and “public relations” may be tossed around interchangeably. But what are the...

Social Media Management systems are becoming more sought after than ever before. Why is this you may ask? Because they meet the needs of...

Flypaper numbers since fall 2022.

CTR, PPC, CPC, CPA… If these acronyms sound familiar to you, it’s likely that you have experience in the digital advertising realm. But...

One of the most important elements to being a successful professional in any occupation is the elevator pitch. Sometimes called the...

I’ve been working for the MSUM marketing and communications department since last spring. One of the primary things I do is write stories...

In the field of Public Relations, making it through the cut is often rough. Here are some great tips to getting through the door and on...

Every Flypaper team and committee is important in building this brand new, student-run agency. Being part of the space design team, we...

Do you know what the term public relations or PR means? PR is short for public relations, and it refers to the strategic communication...

Advertising and Public Relations is all about branding, the people, and your connections. Connections to resources and being connected to...

Don’t get me wrong, sometimes Instagram just hits. However, over the pandemic, I found myself feeling down. Very down. Even when society...

When your favorite internet influencer raves about a product or service it's hard not to be curious. Does the product really perform as...

I am going to let you in on a little secret. Sometimes professors have no idea what they are doing. When I started the process of...

Every business today, from small to large, uses advertising to promote their product or service. Putting together theses campaigns...

Regular social media use has become the norm for over seventy percent of Americans in the United States. Social media can be used to...

So you're considering majoring in Advertising and Public Relations. Congratulations! Choosing a major is hard and can be a big source of...

Everyone in the world of business knows how important a public relations team is for a brand. They make sure the public knows what’s...

Building a company has a lot of moving parts to it. From deciding on the branding, designing the workspace, writing proposals and so much...

Here at MSUM Flypaper, we are very excited to be getting our operation up and running. Our advisor, Dr. Kay Beckermann has done such a...

I am so excited to guide MSUM students on the adventure of running an advertising and public relations agency! Flypaper Creative Services...