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![“Start With Why”: The Golden Circle Theory](https://static.wixstatic.com/media/e49bcf_81f97ef459954ffa89606f5140c62f26~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/e49bcf_81f97ef459954ffa89606f5140c62f26~mv2.webp)
Kate Schaefer
Mar 23, 20232 min read
“Start With Why”: The Golden Circle Theory
“People don’t buy what you do; they buy the reason why you do it.” Simon Sinek Brands know what they sell. Most know how they sell it....
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