Public Relations: the professional maintenance of a favorable public image by a company or other organization or a famous person.
When I tell people I am majoring in Public Relations I always get the same questions, “What is that?,” “So you talk to people?,” “What are you going to do with that?” Many people underestimate what individuals in the Public Relations field do on a day-to-day basis. They have created an image that they see as negative and unfulfilling.
Public Relations professionals are some of the most well-rounded professionals in the market. With knowledge of public affairs, social media, marketing, and communications skills, they hold one of the key career paths.
Some career paths you can pursue with a degree in Public Relations are: Marketing Coordinator
Coordinate marketing activities and creativity in an organization, market research, promote campaigns, reach target audiences, and study current trends.
Salary: $42,000 - $120,000
Event Coordinator
Responsible for all aspects of event planning. Venue selecting, budgeting the cost, event services, ensure client approval for all details.
Salary: $24,000 - $87,000
Social Media Specialist
Creating content on all social media platforms applicable to your business or organization. Building brand awareness and finding ways to improve overall social media engagement.
Salary: $50,000
Public Relations Specialist
Maintain your brand image, shaping the way consumers see your business, and promote positive awareness of the company.
Salary: $56,000
Publicist
Getting press for clients, encouraging them to write press releases, stories, etc.
Salary: $36,000 - $190,000
Public Relations Manager
Create and maintain a favorable image between the public and their employer
Salary: $87,000 - $150,000
Public Relations allows us to be creative, while maintaining a brand image. There are many career paths that can fit each person's career and life goals.
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