Regular social media use has become the norm for over seventy percent of Americans in the United States. Social media can be used to share pictures and videos with family and friends but can also be an influential part of business growth. The reason why social media is helpful for business growth is that it can be personalized. Businesses can pick and choose which social media platforms to use as well as the content that they want to post.
When an organization or business personalizes its content to make it reflect their strengths and values, this will help them differentiate themselves from their competitors. Since social media is so widely used, businesses need to take advantage of this and put their best content onto these platforms. Social media allows businesses to tell their own story because businesses have the power to determine how they want the public to perceive them.
Another great aspect of social media is that you can be in direct contact with your consumers. On Instagram in particular, businesses can directly talk to their customers by answering comments, Direct Messages, etc. This is unique because it is a quick way for businesses to get into contact with their consumers and deliver them accurate information without having to wait for an answer from something such as an email.
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